ML-Based Marketing Attribution

Leave Old, Heuristic Models Behind


Marketing attribution is the perfect space for AI because it can help incorporate vast amounts of data from various sources to help marketers understand in a scalable way and down to a granular level where the best (and worst) conversions are coming from.


Tackle machine learning-based marketing attribution with this step-by-step guidebook (including business considerations and code samples).


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LP Background Marketing Attribution 2019