Marketing attribution is the perfect space for AI because it can help incorporate vast amounts of data from various sources to help marketers understand in a scalable way and down to a granular level where the best (and worst) conversions are coming from.
Get the step-by-step ebook to executing on your first ml-based marketing attribution model.
A short introduction to the topic and walk-through of the core aspects
A comparison of heuristics vs algorithmic approaches
Some code and practical examples for execution