Dataiku Ebook

ML-Based Marketing Attribution

Leave Old, Heuristic Models Behind

Marketing attribution is the perfect space for AI because it can help incorporate vast amounts of data from various sources to help marketers understand in a scalable way and down to a granular level where the best (and worst) conversions are coming from.

Get the step-by-step ebook to executing on your first ml-based marketing attribution model.


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Reach More Customers With Customized Targetting

This Step-by-Step Ebook Covers:

  • A short introduction to the topic and walk-through of the core aspects

  • A comparison of heuristics vs algorithmic approaches

  • Some code and practical examples for execution