Marketing Analytics AI Use Cases for Greater Impact

Turn Your Marketing Analytics Dollars Into Measurable ROI

Leading marketing analytics teams have become the driver of the overall transformation of marketing by leveraging AI to:

  • Personalize at scale, while maintaining control of customer journeys
  • Identify the highest-impact growth opportunities across the customer base
  • Control budgets and enable better sales effectiveness

Get the playbook to know which marketing AI use cases to start with and how to reach AI agent-powered marketing.

Trusted by 1 in 4 of the World's Top Companies.*
*Top 500 companies of the 2024 Forbes Global 2000, excluding China

Download the Playbook
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Scale From Quick Wins to Full Marketing Analytics Transformation

Unify Data and Execution With One Platform

Replace disconnected systems with a single platform that connects customer data, analytics, models, agents, and marketing execution workflows.

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Start With Hyper-Personalization That Proves ROI

Deliver high-impact experiences with product recommendations and next best offers. These proven use cases lay the groundwork for personalization.

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Optimize Marketing Budget With Precision Analytics

Use mix modeling, attribution, and uplift analysis to measure true campaign impact and shift spend to the highest-performing channels.

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Retain and Grow Your Most Valuable Customers

Predict churn, segment high-value audiences, and use customer lifetime value (CLV) scoring and cross-sell optimization to increase loyalty, satisfaction, and CLV.

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Improve Sales Effectiveness With Every Interaction

Forecast demand, optimize pricing, and apply market basket analysis to uncover cross-sell opportunities and drive more revenue across every touchpoint.

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Scale With AI Agents That Execute Autonomously

Launch agents that automate loyalty programs, generate personalized content, and orchestrate customer journeys across your entire marketing ecosystem.

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Power Marketing With The Universal AI Platform™

Dataiku unifies all your scattered analytics and AI solutions into one trusted platform, turning data into ROI faster.

With visual and low-code tools, marketers and IT work side by side to create and scale impactful solutions, from personalization and campaign optimization to full customer journey orchestration powered by GenAI and AI agents.

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