Data science, machine learning, and artificial intelligence (AI) have changed the nature of marketing, and companies as a whole (as well as marketers) need to understand these tools so they won’t be left in the dust by well-executed AI marketing projects from competitors.
This book explains why this revolution is happening today and gives you information on key AI and machine learning topics.
About the Author
Data Scientist & Author
Luca Massaron is a data scientist and a research director specialized in multivariate statistical analysis, machine learning, and customer insight with over 15 years of experience in solving real world problems and in generating value for stakeholders by applying reasoning, statistics, data mining and algorithms.
From being a pioneer of web audience analysis in Italy to achieving the worldwide rank of top ten data scientist at competitions held bykaggle.com, he has always been passionate about everything regarding data and analysis and about demonstrating the potentiality of data-driven knowledge discovery to both experts and non-experts. He is the author of books on data science, machine learning, deep learning, and AI. He is also a Google Developer Expert in Machine Learning.
The Marketing Artificial Intelligence (AI) ebook includes all of the following and more to help you as a marketing leader move into the age of AI:
Shift from heuristics to AI-based solutions
Get a clear idea of key AI concepts
Understand the use cases for AI in marketing
Get started with a marketing project using AI
Avoid common pitfalls in your AI project
Read success stories from marketing teams
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Discover what AI can achieve for marketing, learn the most successful ways to implement AI, and leave old heuristic marketing methods behind in favor of automation, speed, and accuracy - download the ebook to learn more.