IIA Ebook

Does Analytics Really Drive Performance?

A Closer Look at What the Data Tells Us

Examining the link between analytics and company performance brings up a key question: How do you measure and quantify analytics capability? This report from The International Institute for Analytics (IIA) explores the very evidence of this link in today's top companies.

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Companies of Any Age Can Develop Analytics Maturity

Uncover Conclusions, Including:

  • Companies with high analytics maturity are more likely to build brand value over time

  • Companies with high analytics maturity are more likely to get a better return on equity

  • Companies with high analytics maturity are more likely to generate higher revenue and operating income growth

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