Year-Over-Year Insights for AI Today

Secure Your Strategic Edge With GenAI

Turn AI Insights Into Tangible Business Outcomes

Explore how 400 senior AI professionals are leveraging GenAI — alongside broader AI and analytics strategies — to drive innovation, achieve positive ROI, and overcome persistent challenges.

This report uncovers key trends, diverse use cases, and strategic insights, revealing how GenAI has become a cornerstone of business operations. Find out what has changed and what remains constant in AI-driven practices.

Hear Insights From 400 AI Leaders

Explore how 400 senior AI professionals are leveraging GenAI — alongside broader AI and analytics strategies — to drive innovation, achieve positive ROI, and overcome persistent challenges.

33% of Senior AI Professionals Have Created GenAI-Specific Budgets

As GenAI becomes a cornerstone of modern business, 90% of leaders are making substantial investments to harness its potential. Of those, 33% have created new budget lines specifically for GenAI, while 57% are using money from other budgets, such as IT, data science, or analytics.

These investments highlight a strategic shift, setting businesses up to fully leverage GenAI's capabilities and drive future growth.

“The most interesting takeaway for me was how many companies are actively exploring and experimenting with GenAI. If this momentum keeps up, the way we work and solve problems could change dramatically within our lifetimes.”

– Lohrasp Seify

Dataiku Customer; SVP of Technology, Reach

Transformations, Trends, and the True Impact of
AI in Business

GenAI Is Revolutionizing Enterprises at Scale, but Obstacles Remain

Positive ROI From GenAI Investments

65% of organizations report positive ROI from GenAI use cases in production, demonstrating the technology’s financial value and strategic impact.

See p. 4

Leaders Embrace Diverse GenAI Models

To stay competitive, industry leaders are adopting a mix of GenAI models, with 85% using hosted LLMs for simplicity, 65% exploring other GenAI models like multimodal, video, and audio to drive innovation, and 56% choosing self-hosted models for flexibility and security.

See p. 5

AI Use Cases Expand Across Functions

Organizations are expanding AI into departments like HR (62%) and legal (49%) — areas that previously lacked clear predictive or ML use cases but now effectively leverage GenAI for applications like talent acquisition and compliance.

See p. 7

Shifting Sentiments
Around AI

Extreme concerns about AI have dropped significantly, from 10% to just 4%, as respondents shift to a more balanced, pragmatic view of AI’s future role.

See p. 8

Barriers to Fully Leveraging GenAI Persist

Despite increased investments, 44% struggle with resource access, 28% face employee knowledge gaps, and 22% highlight IT and policy constraints as the top barriers to fully leveraging GenAI.

See p. 10

AI Pioneers Continue to Lead the Charge

AI Pioneers are surging ahead: 38% have allocated a dedicated GenAI budget — compared to just 24% of their peers — enabling them to invest more, reap higher ROI, and sustain their lead.

See p. 12