Watch Daniel Levine, Data Scientist at Spotify, present the relatively niche field that is "Content Data & Analytics" in the context of music, media, and entertainment and how it is driving the new wave of strategic thinking - shifting the focus from the product to the content delivered: 

Our conference attendees and speakers aren't the only ones who have seen analytics transform the enterprise; the research firm IIA (International Institute for Analytics) have concretely tied analytics maturity to company performance. Read the following report to find out how.