Start understanding, predicting, and minimizing customer loss with predictive analytics and our step-by-step guidebook.

Get the guidebook that details specific steps to completing a churn predictive analytics project.

The how-to guidebook on churn prediction covers:

  • Types of churn specific to different businesses.
  • Required steps for building a model, from getting data, preparing it, and enriching it to feature engineering, visualization, model evaluation, and deployment.
  • Two levels of detail for each step: easy-to-grasp basics as well as in-depth technical details and examples.


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